Cosmetic packaging materials are not only containers, but also involve outer boxes, inner cartons, labels and some auxiliary tools. Especially the packaging materials of skin care products, due to the different materials and shapes, the packaging materials are very different. Therefore, in the OEM production and processing, the selection of packaging materials is very important. How to rationally choose the packaging materials for cosmetics? The following Here are some tips from Xiaojin 1 Reasonable design Good packaging materials can enhance the image of the product and increase the trust of customers in the product. When determining the OEM production and processing manufacturers, we must attach great importance to the selection of packaging materials and track the production process of the products. The packaging materials are from the outer box to the inner carton; from the container shape to the label copy; from style positioning to transportation risks, we must Overall consideration and overall arrangement to ensure a reasonable structure and good physical properties. Ensure that the packaging materials can be taken into account during transportation, so that customers can have a better experience after receiving the product. 2 capacity standardization Although cosmetic products are manufactured with the same capacity as most products, a certain error is allowed, but before the container is produced, the characteristics of the material should be fully considered and controlled in a targeted manner, whether the specifications are complete, whether the appearance is beautiful, and whether the vision is comfortable. , so that the error can be minimized, and the standardization of the capacity can give a better impression to the customer. 3 Normalization of copywriting The country is very strict in the label management of cosmetics, which must be strictly implemented in accordance with the standards, especially for special products. Some ingredients and their indicators cannot be discrepant at all. In terms of the efficacy of products, we must carefully scrutinize and review them carefully to avoid false content and avoid Banned words to avoid consumer ambiguity. For example, the effects of "whitening" and "freckle removal" must now be promoted with a national makeup special-brand certificate. 4 Strictly control the details The main issue here is the quality of OEM packaging materials. Because OEM packaging materials are always mixed with defective products in the process of mass production, no matter how good the quality is, there will be defects during transportation, especially some auxiliary small accessories, such as lids, cushions, boxes, inner trays, Labels, shrink films, etc., are prone to quality defects in the process of production or transportation. Therefore, we must carefully control each link and pay attention to each detail.

For cosmetics, in addition to the safety of the material itself, a filing application is required, and the outer packaging also needs a filing application. Packaging is also a top priority for cosmetics. Just like a house, it is only one of them. Part of it, the rest is decoration. What should be paid attention to in the design of cosmetic OEM packaging materials? Improve efficiency and buy time to get products to market quickly. There are two situations for this problem: The first is to entrust a cosmetic processing factory to design and purchase packaging materials. This situation is easy to solve, because the cosmetic processing factory has a special person who will be responsible for this. For customers, wait until the packaging material design is done. Later, it is sent to you, and then you see what changes are needed, make comments, and then revise, confirm the sample. The second is for the customer to design the packaging material by himself, but after the design is completed, the design must first be sent to the cosmetics OEM, so that they can contact the person who filed the record to see if there is any problem with the design, mainly the image. pattern and text on the . Because some things cannot be written, otherwise the filing will not pass. There is no loss in making changes at this stage. When the modification is correct, proceed to the second part. The packaging material is proofed, and then mailed to the cosmetic factory for a product filing period (10-20) days. During this filing period, the packaging material manufacturer can be arranged to produce bulk goods, which can save time for production, because only the packaging material to the cosmetic Manufacturers can plan production

People's pursuit of beauty has never stopped, especially now that we are living in an era of abundance and warmth, people are paying more and more attention to appearance. At the same time, with the rise of live broadcasts and short video bloggers, there are more and more channels for people to contact and learn about cosmetics. In recent years, consumption in the field of cosmetics has skyrocketed. At the same time, cosmetic packaging is a segment that has grown rapidly in recent years. In the era of eyeball economy and lipstick effect, cosmetic packaging presents exquisite printing, special-shaped structure, brand niche and service-end matching. Terminalization and other characteristics. For companies struggling in the highly competitive packaging field, it is time to take a good look at the business opportunities brought about by the changes in the cosmetics industry. The following is to share the simplified information about the cosmetics industry for you, and you can collect it if you are interested. 01. Industry scale and growth China is the second largest consumer of cosmetics after the United States, with consumption accounting for 12.7% of the global cosmetics market. As the second largest consumer of cosmetics, China's beauty and personal care market reached 477.7 billion yuan in 2019, a year-on-year increase of 13.8%. Compared with other consumer industries, according to data from the National Bureau of Statistics, the retail sales of cosmetic consumer goods in my country increased by 12% year-on-year in 2019, ranking second only to the daily necessities that increased by 13%. 02. Industry representative brands and corresponding companies In the Chinese cosmetics market, the market share of domestic brands is slightly higher than that of international brands. By 2018, the market share of domestic cosmetics brands has increased to 56%. The high-end market is dominated by international brands, and most of the domestic brands are for the mass market. The channels of domestic brands are sinking deeply, and they have obvious advantages in the third- and fourth-tier offline markets. From an online perspective, the most significant change in 2019 is the rise of Douyin e-commerce and Taobao Live, which further shortens the distance between users from “planting grass” to purchasing. With the advantages of wide channels, high cost performance, and fast supply chain response, the market share of domestic cosmetic brands has continued to increase. Listed companies on the domestic cosmetics brand side in China mainly include companies such as Proya, Marubi, Shanghai Jahwa, Yujiahui, Bloomage Bio, and Bethany. Among them, Shanghai Jahwa was established the earliest, and it owns many local traditional brands, such as Herborist, Meijiajing, Liushen, Jiaan, Shuangmei, etc. Although Bloomage Bio was established in 2000, most of its independent brands have been established in the past two years, such as BM and Mibel. Yujiahui was established relatively late, but its brands, such as Yunifang and Xiaomufu, are not inferior to traditional old brands.

Cosmetic packaging bottles should be unique, attractive and low-key enough to maintain a high-end status. Do you know what should be included in the customization of cosmetic packaging bottles? Identify target groups Although there are some guidelines for cosmetic bottle customization to follow. Have you ever walked into a luxury cosmetics store and noticed that the look of the bottle that grabs your attention and the target group of the product are basically similar. This is because the brand owner will first understand the target group of the product before customizing the cosmetic packaging bottle, and then customize the packaging bottle according to the preferences of the target group. Considering demand points for age groups, not all series of product bottles of the same brand are similar. Because, cosmetic lines aimed at young women may not appeal to middle-aged people. The same series of women's cosmetic packaging materials and men's cologne design elements will also be different. Add design elements Once you have identified your target group, you can start exploring the basics of bottle customization. Although there is no one-size-fits-all way to design your cosmetic bottle. In the luxury market, understated bottle looks are often more attractive than flashy ones. Using a single dominant color in a cosmetic bottle can provide a color focal point for the bottle as a whole. In addition to the color focus, many high-end cosmetic brands also like to add bronzing, embossing and other processes to the brand logo to highlight the brand information. The small area of ​​adding bronzing and embossing technology not only keeps the overall low profile of the bottle, but also creates a sense of luxury. When customizing bottles for your luxury cosmetics brand, use current trends as design inspiration. But the premise is that you need to identify your target market and get design inspiration from the target group. Their needs will determine how you should design cosmetic bottles for your brand.